This is the second most important issue on which people ask questions, next to website costing and maintenance. A good search result (to find a website or a webpage through keywords) helps in popularising the site and increasing its utility to a great extent. There are a number of search engines on the web, but, over the last few years, Google has taken the position of almost monopoly in it. So, people are now mainly interested in the search result which Google shows compared to the other search engines.
There are various factors which control search results of a website or a webpage. One very important factor is, the amount of traffic (i.e., the number of hits to the site). Suppose a newcomer in some profession launches his website and another top celebrity in the same profession launches his website on the same day and from the same city using the same hosting server, but the newcomer announces his site in a big way through advertisement in a newspaper there, but the celebrity site comes just as one line in a news in the same newspaper. Within 24 hours, the celebrity site may start showing at the top of the search result page with minimum keywords, but the newcomers site may take several months, and that too, may be below several similar results or on 2nd, 3rd, or more pages later.
For general sites, normally the search engine crawlers take some 6 months to a year or a little more to recognise it. There are various reason for which some sites start showing very good search results automatically, while in case of some others, unless it goes through the professional optimisation process, they do not appear at all or appears after several pages which people would not perhaps check.
Here arises the question of going for a SEO service. We use the highest technology to provide the customer the best possible search results through paid search. However, before paying for this service, it is advisable to wait for 6 months to a year patiently to see if satisfactory search result starts showing automatically.
There are various factors that determine the SEO charges, but most commonly, it is around US$ 250 (or INR 18,000) per month for Basic Optimisation, US$ 500 (or INR 35,000) per month for Advanced Optimisation and US$ 1,000 (or INR 70,000) per month for Professional Optimisation. If payments are made in foreign currencies outside of SAARC region, there can be some massive discounts based on certain conditions.
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